IBM watsonx.data
I collaborated closely with creative directors Jon Gorman and Stevie Watkins at Buck, into crafting a visual system that communicated IBM’s watsonx.data design language. Composed by a 2D and 3D set of parts, we used data visual metaphors to develop a universe that expresses from a macro to micro how IBMs AI models efficiently uses structured and unstructured data.
All credits below
Credits
Group Creative Director: Jon Gorman
Creative Director: Stevie Watkins
Executive Producer: Kitty Dillard
Producer: Alexi Yeldezian
Senior Art Director: Wendy Eduarte
Art Director: Sung Hyun Kim
Associate Producer: Jennifer Blackwell
2D Animation Lead: Paola Chen Li
3D Animation Lead: Taylor James
2D Design:
Haeri Cho, Julia Chu
3D Design:
Wendy Eduarte, Nachei Sanchez, Duncan DeMichiel, Michael Russo, Marcio Flausino
3D Animation:
Adam Webber, Arran Bish, Duncan DeMichiel, Jacky Jackson, Lamek Felix, Michael Russo, Taylor James, Terence Ginja-Martinh
2D Animation:
Paola Chen Li
Editor:
Heather Bartholomae